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Back to EmailOctopus Sign up for free Inside the inbox Email tips, inspiration and insights from the team at EmailOctopus​ Our top articles How to use humour in email marketing 10 powerful conversion tips for a better newsletter landing page Our next top articles 5 common email marketing problems and how to solve them How to write a great welcome email Sign up to receive our updates via email Sign up The latest on the blog Email Marketing Best newsletter sign-up form/page examples and tips Newsletters are no longer something that only big publishers and organisations use to provide updates. Many individuals and small creators run incredibly popular newsletters these days — emailing thousands, if not millions of subscribers each month and making a good living from it. However, an important aspect of building a successful newsletter that’s often overlooked […] Written by Ankit May 3, 2024 May 14, 2024 Email Marketing Mother’s Day email campaigns tips Mother’s Day is just around the corner, which can be the perfect time to engage with your audience and send a promotional email campaign. But remember, only send this kind of email if you think your audience expects it from your brand — off-topic and off-brand emails that take advantage of special occasions tend to […] Written by Ankit April 17, 2024 April 25, 2024 Email Marketing Why do my emails land in spam Emails landing in spam is probably the biggest nightmare for anyone who relies on email marketing to grow their business or communicate with customers and prospects. While most of the reasons behind this can be fixed with little investigation and effort, some cases do require extra attention. So let’s explore the common reason behind emails […] Written by Ankit April 5, 2024 April 10, 2024 Email Marketing Marketing Why an email newsletter is essential for personal branding In today’s age, everyone wants to build a personal brand, and it’s more than just a buzzword. It’s a necessity for anyone looking to stand out in their field, whether they’re a freelancer, entrepreneur, or professional. The starting point for everyone looking to build a personal brand is to start by being active on any […] Written by Ankit March 25, 2024 March 26, 2024 Email Marketing Email personalisation: Use-case and benefits Email marketing is a great tool, and adding a layer of personalisation makes it even better. By tailoring the email content for your subscribers, not only do you achieve higher conversion rates, but it also goes a long way in building relationships. In this blog, we’ll explore the concept of email personalisation, its benefits, and […] Written by Ankit March 19, 2024 March 21, 2024 Customer Case Studies Customer feature: Hovercode – the value of automating welcome emails Hi, Ramy. Tell us a little about your background. I currently live in Brighton, UK and am the founder of a QR code generator called Hovercode. Before Hovercode, I ran Page Flows, which is a design resource that was acquired last year. What motivated you to start Hovercode? After running Page Flows for ~5 years, […] Written by jonathan March 14, 2024 March 15, 2024 Email Marketing Best welcome email examples & tips A welcome email is the first email that you send to a new subscriber or customer. It’s a great opportunity to make a good first impression, set expectations for future communications, and outline any actions you’d like them to take. So let’s explore some content ideas for crafting effective welcome emails and showcase some of […] Written by Ankit March 6, 2024 March 8, 2024 Email Marketing How to build an email list [2024] Whether you’re running a business or sending a newsletter, without an active email list you’re going to struggle to reach customers / readers in cheap and effective ways. This is why it’s important to start thinking of ways to build and grow your email list from the first day itself. Let’s start by understanding why […] Written by Ankit February 23, 2024 February 28, 2024 Email Marketing Writing guidelines for guest posts First off, thanks for your interest in EmailOctopus! We welcome guest posts on our blog. If you have great writing skills and would like to share your email marketing expertise with our audience, we’d love to hear from you. We’ve put together this page with information on our guest post writing guidelines. And a few […] Written by Hollie Youlden February 19, 2024 April 17, 2024 Email Marketing 6 Best email marketing services [2024] Wallace D. Wattles once said, It is essential to have good tools, but it is also essential that the tools should be used in the right way”, and it applies pretty well on email marketing. Email marketing is a popular way for businesses to reach their goals, but not choosing the right tool can cause […] Written by Ankit January 31, 2024 February 5, 2024 Find posts by keywords Search for: Find posts by category Customer Case Studies (20) Email Marketing (232) Interviews with Experts (13) Marketing (36) Product Updates (30) Startup Journey (21) Women in email marketing #iwd2020 International Women’s Day may have been and gone for another year. But any day is a good day to celebrate the achievements of women trailblazing a path in the world of email marketing. Earlier this year we caught up with some of the industry’s most respected thought leaders to discuss their experience of gender diversity and what advice they’d give other women seeking similar roles. Women in MarTech: can email marketing inspire more women to join the sector? Since the advent of the internet and the rise of digital, marketing has become a whole lot more technical. As well as understanding the art of persuasion and behavioural economics, the modern day marketer also needs to know how to interpret data and understand how the technology used in marketing works. Thanks to digital channels, […] Written by Hollie Youlden March 17, 2021 December 20, 2021 Women in MarTech: an interview with Alice Li Who do you picture when you hear the word developer”? If recent statistical demographics are anything to go by, you’ll likely be picturing a white man in his late thirties. But it’s 2021 and times are changing. More women are learning to code and tackling the male-dominated arena of software development. And more ethnicities are […] Written by Hollie Youlden March 11, 2021 December 20, 2021 Women in MarTech: an interview with Shannon Crabill For International Women’s Day 2020, we kicked off a series of interviews with some of the most esteemed women in the email marketing industry. These women jumped on Zoom calls and played email ping pong with me to discuss gender equality at industry conferences events. And as some of these women’s varied expertise became apparent, […] Written by Hollie Youlden March 9, 2021 April 8, 2021 Women in MarTech: an interview with Crystal Ledesma Rewind to February 2020 and national lockdowns, social distancing and support bubbles were phrases and concepts alien to us all. That was soon going to change. But until the pandemic hit that first peak, phrases such as gender equality” and gender imbalance” were all too familiar to us. It was just weeks away from International […] Written by Hollie Youlden March 4, 2021 April 8, 2021 Join those in the know Get our monthly round-up of top email marketing tips delivered to your inbox Sign up EmailOctopus is a product of Three Hearts Digital Ltd, 86-90 Paul Street, London, EC2A 4NE, UK © 2021 View our Privacy Policy for how we process your...